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Chief Marketer Staff

  • Vander Zanden Named as School Specialty CEO

    School Specialty Inc., a direct marketing of supplemental educational supplies, has named David J. Vander Zanden as chief executive officer. He had served as interim CEO since last March, when CEO and chairman Dan Spalding died.

  • Lending Leverage

    Some people would say you can never have too much of a good thing. But when you

  • FOUR CONVICTED IN MCSCANDAL

    Four men were convicted last week for fraudulently redeeming McDonald’s game pieces in a scheme led Jerome Jacobson when he was security director at Simon

  • Solomon to Head Rapp Collins NY Office

    Rapp Collins Worldwide has named Robert Solomon as president and CEO of its New York office. The position had been unfilled since February, when Lesley

  • CA Lawmakers Reject Controversial Financial Privacy Bill

    What would have been the toughest financial privacy bill in the nation was defeated by the California legislature last Saturday night. The General Assembly,

  • Consumer Groups Demand Anti-Spam Action from FTC

    Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.

  • List Services Named to Manage Archaeology Subscriber File

    List Services Corp. has been named to manage the Archaeology magazine subscriber file. The appointment took effect Aug. 26. The file includes 189,679

  • Short Cuts

    Nathan Milliken has been named vice president and general manager of Eposilon’s St. Louis facility, which is central to Epsilon’s direct marketing business.

  • Eddie Bauer Launches $12 Million Marketing Campaign

    In a sign that Eddie Bauer has regained its brand vision, the Seattle marketer is launching a $12 million integrated marketing campaign this fall, promoting

  • USPS Overbilled for Anthrax Gear: Inspector General

    Contractors hired to decontaminate postal facilities for anthrax last fall billed the government for at least $90 million in unexplained cost overruns and mail irradiation machines that have yet to be used, DIRECT Newsline has learned.