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Chief Marketer Staff

  • Consumer Groups Demand Anti-Spam Action from FTC

    Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.

  • NFL LAUNCHES SEASON WITH PARTY, NATIONAL SWEEPS

    Football widows beware. The 2002-2003 season begins this Thursday with the New York City and National Football League presenting “NFL Kickoff Live From

  • Short Cuts

    Qwik-Cook Inc. has named Maysel R. McGown as director of marketing. The Rochester, NY-based company publishes the Home Trends, Picket Fence and Back to

  • FOUR CONVICTED IN MCSCANDAL

    Four men were convicted last week for fraudulently redeeming McDonald’s game pieces in a scheme led Jerome Jacobson when he was security director at Simon

  • Correction

    The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept.

  • DIRECT Listline

    American Science & Surplus American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors,

  • The Writer Subscriber File Debuts

    American List Counsel has been tapped to manage the 28,000-name subscriber file of The Writer magazine, which has just been introduced to the market.

  • CFM Direct Opens Minneapolis Office

    CFM Direct has hired Laura Manos Emms as senior account director to open an office in Minneapolis. Manos Emms will focus on clients in the upper-Midwest

  • Consolidated Freightways Shuts Down Operations

    (Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.

  • List Services Named to Manage Archaeology Subscriber File

    List Services Corp. has been named to manage the Archaeology magazine subscriber file. The appointment took effect Aug. 26. The file includes 189,679