Chief Marketer Staff
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PRC Calls For Status Report To Reopen Post E.C.S. Case
The Postal Rate Commission ordered a status report on Post E.C.S., an experimental document service for direct marketers from the U.S. Postal Service.
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Letters to the Editor
Thanks for a good clear statement about Sept. 11 and the marketing world . It was very appropriate for the
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DMAW Names Hatzer Executive Director
The Direct Marketing Association of Washington (DMAW) has named Dawn Hatzer as its executive director. She brings more than 17 years of experience working
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Iowa High Court to Hear Unusual Medical Privacy Suit
The Iowa State Court has agreed to hear an unusual medical privacy lawsuit with potential national implications. At issue is the confidentiality of the
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Democracies Endanger Web Freedom: Reports
Several Western democracies have become “predators of digital freedoms,” using the fight against terrorism to increase surveillance on the Internet, an
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Short Cuts
Alternate Marketing Networks Inc. has named R. Phillip Baker to serve on its board of directors.. The addition of Baker brings the total number of board
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Spiegel Group Sales Fall in August
A 25% drop in direct sales contributed to a 21% revenue decline for The Spiegel Group last month.
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DIRECT Listline
Tamayo Miyares & Sherman U.S. Latino Consumers This file, offered by Sound Beach Marketing Partners LLC, has been overlaid with transactional data. The
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Penney’s August Catalog Sales Drop Nearly 25%
J. C. Penney Co. Inc. reported catalog sales of $186 million for the four weeks ended Aug. 24, off 24.7% from $247 million for the same period last year.
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Sharper Image August Catalog Sales Rise 81%
Sharper Image Corp. reported sales of $34.5 million for August, up 40% from $24.6 million last August.