Chief Marketer Staff
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Agencies
Drug Privacy Case Filed in California
A lawsuit has been filed against a California man, charging him with invasion of privacy and selling a New York woman’s prescription drug data. According
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Agencies
Learning to Like Your Database
I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it
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Agencies
Better Marketing Reception
Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts
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Agencies
Mags Face Decline in Renewals
A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.
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Agencies
Caples Awards Adds Categories
The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with
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Agencies
Dancing the Continental on Flat Feet
Way, way back, Fred Astaire and Ginger Rogers were on the silver screen, in glorious black-and-white, performing a complicated dance called the Continental.
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Agencies
Insurance Firm Slammed Over Telephone Sales
A Texas insurance company and three of its agents have been accused of using misleading telemarketing practices to sell supplemental Medicare insurance
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Agencies
Models Every Marketer Needs
As companies continue to improve CRM programs and marketing databases, they are often faced with an embarrassment of riches when it comes to opportunities
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Agencies
Alan Drey Co. Out of Business
Alan Drey Co. Inc. closed its doors last month after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and
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Agencies
Follow the Money
In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.