Chief Marketer Staff

• Agencies

  Better Marketing Reception

  Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts

• Agencies

  Mail Still Tops in Credit Field

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from

• Agencies

  Insurance Firm Slammed Over Telephone Sales

  A Texas insurance company and three of its agents have been accused of using misleading telemarketing practices to sell supplemental Medicare insurance

• Agencies

  Models Every Marketer Needs

  As companies continue to improve CRM programs and marketing databases, they are often faced with an embarrassment of riches when it comes to opportunities

• Agencies

  DIRECT listline

  NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,

• Agencies

  Farewell, Alan Drey

  The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

• Agencies

  Web-Based Program Boosts Response

  A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

• Agencies

  Follow the Money

  In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.

• Agencies

  Lending Leverage

  SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

• Agencies

  As Good as It Getsfor FedEx

  Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission