Chief Marketer Staff
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Agencies
Kentucky Cracks Down ON TELEMARKETERS
Kentucky Attorney General Ben Chandler has sued four telemarketers for $200,000, citing alleged violations of the state’s do-not-call law. Eighteen other
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Agencies
DMers Say Business Execs Have Lost Their Way
Direct marketers think business leaders show a lack of integrity. But they don’t include themselves in that description. That’s the finding of the latest
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Agencies
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Agencies
Learning to Like Your Database
I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it
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Agencies
Mail Still Tops in Credit Field
A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from
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Agencies
News briefs from Directmag.com
Aug. 27, 2002 The Direct Marketing Association warned that a new privacy law being considered in Mexico would cripple direct marketing in that country.
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Agencies
Dancing the Continental on Flat Feet
Way, way back, Fred Astaire and Ginger Rogers were on the silver screen, in glorious black-and-white, performing a complicated dance called the Continental.
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Agencies
DIRECT listline
NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,
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PurchasePro Files for Bankruptcy, Sells Assets to Perfect Commerce
PurchasePro.com Inc. filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court in the district of Nevada on Thursday. The Las Vegas-based