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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    Eddie Bauer Woman Casual outfitter and cataloger Eddie Bauer launched its specialty edition Eddie Bauer Woman, offering only plus sizes. As previously

  • Three Killed in Apparent Murder-Suicide at Empire Blue Cross

    After losing its headquarters in the attacks on the World Trade Center just over one year ago, Empire Blue Cross and Blue Shield suffered another blow yesterday. Three employees were shot to death at the firm’s new headquarters in midtown Manhattan, the company said.

  • Washington Postal Facility to Be Fumigated

    Tests Tuesday at Washington’s main mail-handling facility could be the last before a planned fumigation of the site gets underway. Two postal workers

  • $10 Gift in the Mail Confounds Small Kansas Town

    You never know what’s going to show up in the mail. Ten dollar bills, stuffed into white envelopes, appeared Sept. 11 in the mailboxes of some residents of Turon, KN—population 436.

  • Short Cut

    LH Management Division, Leon Henry Inc., has promoted Teresa Cioffoletti to insert media manager. She joined the firm in 1997 as a direct mail and alternative

  • MetaResponse Group Manages Frost & Sullivan Files

    MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S and 65,000 International business executives.

  • Agencies

    Web-Based Program Boosts Response

    A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

  • Agencies

    Mailers Decry B-to-B List Shortage

    The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists, a phenomenon

  • Agencies

    Lending Leverage

    SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

  • Agencies

    Learning to Like Your Database

    I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it