Chief Marketer Staff

• Agencies

  The High Cost of Fighting With Consumers

  The paradox of our industry is that even as direct marketing is more and more attractive to us as marketers it has become less and less appealing to consumers.

• Mail Industry Execs Endorse Presidential Commission

  Senior executives from across the $900 million-a-year mailing industry have endorsed the concept of a Presidential Postal Commission to spur reform in

• Agencies

  Something’s Missing From Sharp’s TV Ad

  The public must be punch-drunk from being hit with so many choices in the latest electronic products. My Sunday newspaper always spills out several freestanding

• Agencies

  The Gift Wrap Edge

  First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with

• Agencies

  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

• Property Peeks

  Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Accounts Action

  Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,

• Agencies

  September 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• Welcome to the Neighborhood

  Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners