Author

Chief Marketer Staff

  • Welcome to the Neighborhood

    Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

  • Exciting Results

    RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

  • Agencies

    New Career Strategy Tools Are in Your Hands

    Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

  • Hitting the Right Chord

    Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

  • Agencies

    September 11, 2002

    I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

  • Read Me!

    Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

  • CORRECTION:

    Innova Marketing, Minneapolis, handled The Food Network’s Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event

  • Agency Moves

    Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account

  • Agencies

    News briefs from Directmag.com

    Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

  • DIRECT Listline

    Brownstone Publications Inc. PCS Mailing List Co. is the new manager of Brownstone Publishers Inc. Healthcare Professionals file of 34,699 names. Brownstone