Chief Marketer Staff

• products

  Mighty Mini Who doesn’t love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which

• Revving Up

  Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

• Mail Industry Execs Endorse Presidential Commission

  Senior executives from across the $900 million-a-year mailing industry have endorsed the concept of a Presidential Postal Commission to spur reform in

• Agencies

  Keep Your Head, Make Things Happen

  OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal

• Direct Inspection

  Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Ah, Burgers and Cars

  Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I’m supposed to feign disdain for

• Agencies

  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Boo!

  PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage