Chief Marketer Staff

• McSCANDAL RINGLEADER TESTIFIES

  Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

• Agencies

  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

• Agencies

  Keep Your Head, Make Things Happen

  OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal

• Property Peeks

  Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

• Welcome to the Neighborhood

  Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don’t seem like such big price tags. That’s one reason new homeowners

• Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

• Agencies

  New Career Strategy Tools Are in Your Hands

  Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

• Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

• Accounts Action

  Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,