Chief Marketer Staff

• PHILIP MORRIS BOOSTS PROMO SPENIDNG

  Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

• New Products

  Vertis has launched an enhanced version of its Media Research & Planning System. The software is now Web based, and allows users to integrate the solution

• Isley Rejoins Direct Media

  Susan Isley has rejoined Direct Media Inc. as senior account executive, consumer brokerage division. Most recently, Isley served as senior circulation

• Carnaby.com to Purchase Controlling Interest in Zenith Technology

  Online auction site Carnaby.com has entered into an agreement to purchase the controlling interest in Zenith Technology Inc. from telecommunications provider

• Be Free Launches Resource for Affiliate Partners

  ValueClick Inc. subsidiary Be Free has launched Partner Gateway, a new service to help affiliate partners do business with Be Free online merchants. According

• TOYOTA 4RUNNER TAKES ON MT. EVEREST

  Toyota is borrowing the rugged spirit of Mt. Everest to launch its 2003 4Runner (arriving in dealerships Oct. 15). Torrance, CA-based Toyota has partnered

• PHILIP MORRIS BOOSTS PROMO SPENDING

  Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

• McSCANDAL RINGLEADER TESTIFIES

  Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

• Agencies

  E-mail Ascends

  This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

• Agencies

  Investor Sues Cross Media Board

  Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed