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Chief Marketer Staff

  • PHILIP MORRIS BOOSTS PROMO SPENDING

    Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

  • Isley Rejoins Direct Media

    Susan Isley has rejoined Direct Media Inc. as senior account executive, consumer brokerage division. Most recently, Isley served as senior circulation

  • Carnaby.com to Purchase Controlling Interest in Zenith Technology

    Online auction site Carnaby.com has entered into an agreement to purchase the controlling interest in Zenith Technology Inc. from telecommunications provider

  • DR PEPPER/SEVEN UP POURS FULL GLASS

    Plano, TX-based Dr Pepper/Seven Up hopes to rally bottlers behind umbrella promos that leverage its full portfolio to get better retail display support.

  • KnowledgeBase Lands Brown & Williamson Data Coordination Project

    Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing, Inc. The agreement calls for KnowledgeBase to coordinate Brown & Williamson’s efforts to communicate directly with its customers.

  • New Products

    Vertis has launched an enhanced version of its Media Research & Planning System. The software is now Web based, and allows users to integrate the solution

  • Short Cuts

    Imagine Media has been renamed Future Network USA, adopting the name of its parent company, The Future Network, a publicly traded U.K. company. Future

  • Be Free Launches Resource for Affiliate Partners

    ValueClick Inc. subsidiary Be Free has launched Partner Gateway, a new service to help affiliate partners do business with Be Free online merchants. According

  • McSCANDAL RINGLEADER TESTIFIES

    Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

  • Agencies

    Keep Your Head, Make Things Happen

    OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal