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Chief Marketer Staff

  • ALTAVISTA

    AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

  • DIRECT Listline

    Investors in the U.K. Opt-in E-Mail Addresses Dunhill International List. Co. is offering this new file of 296,000 individuals who have opted to receive

  • Sears Debuts Jewelry Catalog

    Sears Roebuck and Co. has launched a Fine Jewelry catalog and will mail “millions” of copies this fall, capitalizing on one of the firm

  • FINDWHAT.COM

    FindWhat.com, Ft. Myers, FL www.findwhat.com Pay-for-placement links provider to over 200 sites, including CNET’s Search.com, Excite, Webcrawler, MetaCrawler,

  • DMOZ OPEN DIRECTORY PROJECT (ODP)

    Netscape Communications Corp., Mountain View, CA www.dmoz.org Directory managed and compiled by volunteer editors. Owned by Netscape (and thus AOL Time

  • eBay Acquires PayPal For $1.3 Billion

    PayPal Inc. shareholders have approved a $1.3 billion merger with online auctioneer eBay , according to news reports. Earlier, San Jose, CA-based eBay

  • YAHOO!

    Yahoo! Inc., Sunnyvale, CA www.yahoo.com Both human-edited directory (the first Web directory) and spider-based results from Google (

  • ALTAVISTA

    AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

  • LOOKSMART

    LookSmart Ltd., San Francisco www.looksmart.com Pay-per-click directory. Has own search site (main results from own editors, secondary results from Inktomi).

  • OVERTURE

    Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos,