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Chief Marketer Staff

  • Short Cuts

    Imagine Media has been renamed Future Network USA, adopting the name of its parent company, The Future Network, a publicly traded U.K. company. Future

  • TOYOTA 4RUNNER TAKES ON MT. EVEREST

    Toyota is borrowing the rugged spirit of Mt. Everest to launch its 2003 4Runner (arriving in dealerships Oct. 15). Torrance, CA-based Toyota has partnered

  • Online Banking Projected to Grow 23.3%

    Online banking is projected to grow 23.3% this year, according to a new report from eMarketer. The report, Interactive Banking: Integrating Online into

  • DIRECT Listline

    Business Executives These 554,998 executives in privately held and publicly traded companies have authority to specify products and services, as well

  • New Products

    Vertis has launched an enhanced version of its Media Research & Planning System. The software is now Web based, and allows users to integrate the solution

  • PHILIP MORRIS BOOSTS PROMO SPENDING

    Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

  • Isley Rejoins Direct Media

    Susan Isley has rejoined Direct Media Inc. as senior account executive, consumer brokerage division. Most recently, Isley served as senior circulation

  • Carnaby.com to Purchase Controlling Interest in Zenith Technology

    Online auction site Carnaby.com has entered into an agreement to purchase the controlling interest in Zenith Technology Inc. from telecommunications provider

  • DR PEPPER/SEVEN UP POURS FULL GLASS

    Plano, TX-based Dr Pepper/Seven Up hopes to rally bottlers behind umbrella promos that leverage its full portfolio to get better retail display support.

  • Be Free Launches Resource for Affiliate Partners

    ValueClick Inc. subsidiary Be Free has launched Partner Gateway, a new service to help affiliate partners do business with Be Free online merchants. According