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Chief Marketer Staff

  • Chad Slater Abruptly Departs MeritDirect

    Chad Slater, a senior vice president of list brokerage with MeritDirect, left the employ of the firm abruptly Monday. Industry sources said that he had

  • InfoUSA to Acquire ClickAction

    InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.

  • Upromise Announces New College Savings Plan

    Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

  • Conference Preview

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • DIRECT Listline

    VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.

  • Programmer’s Paradise Repurchases Stock

    Programmer’s Paradise Inc., a marketer of technical software and hardware repurchased over 1 million shares of company stock at an average price of $2.45

  • Toy maker targets both kids and parents with DM initiatives

    Figuring out how to best communicate with your audience is difficult

  • DIRECT Hit

    If you are among the many people invited to a “broker breakfast” with Mo Moss on Tuesday, we urge you to skip it. It’s not that convicted felons have

  • Echo Awards

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • Amnistia Internacional Wins Diamond Echo

    Madrid-based CP Interactive