Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The Lark Letter for Women> A new promotion has been tracked from Phillips Publishing for The Lark Letter for Women (formerly The Lark Letter). The women’s

• Quad/Graphics Builds $30 Million Printing Plant

  Quad/Graphics has begun construction on a new printing facility in Oklahoma City, OK at a cost estimated to be $30 million. The plant is expected to commence

• Quad Donates $1 Million to Technical College

  Quad/Graphics Inc. has made a $1 million donation to Waukesha County Technical College in the name of its late founder Harry V. Quadracci. The money,

• Loose Cannon: No Shortcomings in Industry Shorthand

  Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

• Direct Response Starts Card Processing Services

  Direct Response Financial Services Inc. will begin offering credit card processing services to business merchants through Direct Card Services LLC. Direct

• Deckers Outdoor to Acquire Teva

  Deckers Outdoor Corp. will purchase Teva, a sport sandal marketers. Deckers will pay founder Mark Thatcher $43 million in cash and issue stock valued

• DIRECT Listline

  Tax CD-ROM Buyers This file has been updated, and now contains 36,465 individuals that have used Research Institute of America

• Correction

  An item in Oct. 11 DIRECT Newsline misstated J. Crew’s financial performance for the five weeks ended Oct. 5. Catalog sales of $6.4 million for the period

• American Express Offers New Gift Card

  American Express has launched The American Express Gift Card, which can be redeemed at all retailers that accept the American Express Card. The card is

• FEDMA Elects James Kelly Vice Chair

  The Federation of European Direct Marketing Associations has elected James Kelly, managing director of the DMA UK, vice chair. Kelly