Chief Marketer Staff

• Soenen Promoted at FTD

  Floral marketer FTD Inc. has named Michael J. Soenen as president and chief operating officer. Previously, Soenen had served as president and CEO of FTD.com,

• CoActive Wins Top PRO Award

  CoActive Marketing Group and Safeway, Inc. were top winners at the PRO Awards last night at PROMO Expo. The Great Neck, NY-based agency and Pleasanton,

• InfoUSA to Acquire ClickAction for $4.1 Million

  InfoUSA will acquire ClickAction Inc., an -email marketing products and services provider for up to $4.1 million.

• Consumers Resent Poor Teleservice: Survey

  Consumers are so fed up with poor customer service by phone that 60% would stop doing with a business with a company that disappointed them. And 53% would

• Wientzen Outlines DMA Strategy to Escape Economic Woes

  In a blunt and candid speech, DMA president and CEO Bob Wientzen laid out the industry

• InfoUSA to Acquire ClickAction

  InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.

• DMA hopes to hit the heights with this year’s show

  While the mood going into this year

• Upromise Announces New College Savings Plan

  Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

• DIRECT’s annual survey shows falloff in DM expenditures

  Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going

• Dtomi in Stock Deal to Buy Network60

  Dtomi Inc., a development-stage company with a stock price of only 8 cents per share, will acquire Network60, LLC, a an online service firm, in a share exchange deal.