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Chief Marketer Staff

  • Quad Donates $1 Million to Technical College

    Quad/Graphics Inc. has made a $1 million donation to Waukesha County Technical College in the name of its late founder Harry V. Quadracci. The money,

  • Deckers Outdoor to Acquire Teva

    Deckers Outdoor Corp. will purchase Teva, a sport sandal marketers. Deckers will pay founder Mark Thatcher $43 million in cash and issue stock valued

  • Correction

    An item in Oct. 11 DIRECT Newsline misstated J. Crew’s financial performance for the five weeks ended Oct. 5. Catalog sales of $6.4 million for the period

  • Loose Cannon: No Shortcomings in Industry Shorthand

    Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

  • Direct Response Starts Card Processing Services

    Direct Response Financial Services Inc. will begin offering credit card processing services to business merchants through Direct Card Services LLC. Direct

  • American Express Offers New Gift Card

    American Express has launched The American Express Gift Card, which can be redeemed at all retailers that accept the American Express Card. The card is

  • DIRECT Listline

    Tax CD-ROM Buyers This file has been updated, and now contains 36,465 individuals that have used Research Institute of America

  • FEDMA Elects James Kelly Vice Chair

    The Federation of European Direct Marketing Associations has elected James Kelly, managing director of the DMA UK, vice chair. Kelly

  • J. Crew Catalog Sales Drop More Than 15%

    J. Crew Group Inc. reported revenues of $59.1 million for the five weeks ended Oct. 5, off 10.6% from $66.1 million last year. Net sales for the New York

  • Cross Media Marketing Lays Off 30

    Cross Media Marketing Corp. has laid off about 30 employees in three offices as part of a restructuring it hopes will save the firm about $9 million.