Author

Chief Marketer Staff

  • FEDMA Elects James Kelly Vice Chair

    The Federation of European Direct Marketing Associations has elected James Kelly, managing director of the DMA UK, vice chair. Kelly

  • Loose Cannon: No Shortcomings in Industry Shorthand

    Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

  • DIRECT Listline

    Tax CD-ROM Buyers This file has been updated, and now contains 36,465 individuals that have used Research Institute of America

  • Deckers Outdoor to Acquire Teva

    Deckers Outdoor Corp. will purchase Teva, a sport sandal marketers. Deckers will pay founder Mark Thatcher $43 million in cash and issue stock valued

  • American Express Offers New Gift Card

    American Express has launched The American Express Gift Card, which can be redeemed at all retailers that accept the American Express Card. The card is

  • Correction

    An item in Oct. 11 DIRECT Newsline misstated J. Crew’s financial performance for the five weeks ended Oct. 5. Catalog sales of $6.4 million for the period

  • Direct Response Starts Card Processing Services

    Direct Response Financial Services Inc. will begin offering credit card processing services to business merchants through Direct Card Services LLC. Direct

  • Short Cuts

    Entigo Corp. has named Stephen M. Layne chairman and CEO. He moves over from the same position at United Messaging, an electronic messaging services provider.

  • Moroney Leaves BeMusic

    Michael Moroney, senior vice president of creative and content at BeMusic, formerly BMG Direct, left the employ of the company earlier this week. A spokesperson

  • Penney Catalog Sales Fall in September

    J. C. Penney Co. Inc. reported catalog sales of $217 million for the five weeks ended Sept. 28, off 17.2% from $262 million last September. The Plano,