Chief Marketer Staff
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Agencies
Nautilus Partly Sells Assets, Will Focus On Direct And Retail Business
Nautilus, Inc. completed the sale and licensing of certain assets of its commercial business to Xiamen World Gear Sports Goods Co., Ltd.
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Agencies
Meet the Broker: Linda West
Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH.
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Mobile
Kahzam Acquires SMS Text Coupon Firm
Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.
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Response Mine Interactive Names Woolley VP and Group Director
Response Mine Interactive has promoted Ryan Woolley to VP and group director
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Email
InterContinental Hotels Picks StrongMail For E-Mail Efforts
IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.
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Agencies
Smartphone Users Will Buy, If Site Allows: Survey
Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.
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Agencies
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
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Taco Bell Finds a Jared to Flack Low-Fat Items
A new online/ offline campaign from Taco Bell is tapping into New Year’s diet resolutions and real-life weight loss stories by highlighting healthier menu items and spotlighting
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New York Times Tops “Twitter 12” List
BigMoney.com, which recently unveiled its Top 50 companies making the best use of Facebook, has released a list of the Twitter 12, a ranking of the 12 companies who have figured out how to use Twitter most efficiently