Chief Marketer Staff
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Agencies
Meet the Broker: Linda West
Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH.
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Mobile
Kahzam Acquires SMS Text Coupon Firm
Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.
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Response Mine Interactive Names Woolley VP and Group Director
Response Mine Interactive has promoted Ryan Woolley to VP and group director
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Email
InterContinental Hotels Picks StrongMail For E-Mail Efforts
IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.
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Agencies
Smartphone Users Will Buy, If Site Allows: Survey
Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.
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Agencies
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
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Taco Bell Finds a Jared to Flack Low-Fat Items
A new online/ offline campaign from Taco Bell is tapping into New Year’s diet resolutions and real-life weight loss stories by highlighting healthier menu items and spotlighting
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New York Times Tops “Twitter 12” List
BigMoney.com, which recently unveiled its Top 50 companies making the best use of Facebook, has released a list of the Twitter 12, a ranking of the 12 companies who have figured out how to use Twitter most efficiently
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News Briefs
BARNES & NOBLE: online has opened it “Cheap Textbooks, Free Tunes” promotion. Customers who purchase any new or used textbook through Jan. 30, 2010 can pick 10 free song downloads