Chief Marketer Staff

• McDonald’s Readies for Its Next Olympic Close-up

  Highlighting its eighth consecutive outing as the official restaurant of the Olympics, quick-serve giant McDonald’s outlines sponsorship plans for the 2010 Winter Olympics to be held in Vancouver Canada this coming February

• Agencies

  “Millionaire” Launches Sweeps Via Valpak

  Later this month, “Who Wants To Be A Millionaire” will distribute 30 million sweepstakes scratch cards via Valpak envelopes across the nation.

• Industry Quick Takes: Infogroup, Stonefly, Belardi/Ostroy, Eclipse

  Industry news from several DM industry providers.

• Agencies

  Volkswagen Kicks off Integrated Campaign at Super Bowl

  Volkswagen of America Inc. will kick off a two month integrated marketing campaign with a new 30-second commercial during the Super Bowl on Sunday, Feb. 7.

• Index names 100 Most-Buzzed brands in Social Media

  For the second year in a row, iPhone topped the list of the most prominent brands in social media as compiled by social management platform Vitrue

• Economic Outlook: Turning the Corner in Catalog Sales

  I think most catalogers are relieved with how the holiday season ended. It appears we have turned the corner.

• Epsilon Hires Eric Stein As EVP of Digital Strategy

  Eric Stein has joined marketing services firm Epsilon as executive VP of digital strategy.

• Digital

  Chinese Search Engine Shakes Up Its Leadership

  Baidu, Inc., a Chinese-language Internet search provider, has made several changes to its senior management.

• Email

  Experian Buys Japanese E-mail Firm

  Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.

• Agencies

  Harland Clarke Acquires Two DM Firms

  Harland Clarke Corp. has acquired two direct marketing services firms.