Chief Marketer Staff

• News Briefs

  A service, the Bonded Sender Program, which defends marketers

• Maxim, Stuff Files Go to ALC Data Management

  Dennis Publishing has awarded management of its Maxim and Stuff magazine subscriber files to ALC Data Management, Princeton, NJ. ALC Data Management will

• Amnistia Internacional Wins Diamond Echo

  Awards given to winners from 14 countries

• News Briefs

  o An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

• Net Income Off in Fourth Quarter, Year for Advo

  Advo, Inc. generated $287.8 million in fourth quarter 2002, up from $286.1 million in fourth quarter 2001. But the company

• St. Jude Children’s Brings its Donor File to Market

  Direct Media Inc. has been named to manage the new-to-market St. Jude Children’s Research Hospital file of 1.2 million 12-month donors. The appointment

• Loose Cannon: Of Taste and Tragedy

  Marketers should be commended for not taking advantage of the Washington, D.C.-area shootings – at least, as of this writing. Sick and cynical? Maybe,

• Consumers Buy Despite Slowdown in Ad Spending

  The withering economy has taken its toll on DR advertising. But marketers spending less on ads hasn

• Consumer Reports Subcriber File Hits the Market

  Consumers Union is putting the subscriber files of Consumer Reports and two other publications on the market for the first time. RMI Direct Marketing

• Zones Back in Black in Quarter

  Zones, Inc. reported net earnings were $124,000 for the third quarter, up from a loss of $257,000 last year. The Renton, WA company reported total net