Chief Marketer Staff

• E-mail Leads the Multi-Channel Pack

  E-mail is a major driver of multi-channel purchasing, according to a study released today.

• Pushing the Envelope

  Look, up in the sky! It

• DMA May Buy DMDNY

  The Direct Marketing Association is in talks to acquire DMDNY Inc., producer of Direct Marketing Days in New York, and may be the sole remaining bidder,

• NP Donors Drying Up: Epsilon

  Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing

• Nonprofits Turn to Alternative Channels After Postal Rate Hike

  The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as

• Starz Encore Group Chooses Cohorts for Prospecting and Market Research

  Starz Encore Group LLC will launch a trial campaign using Cohorts’ Proof of Concept service. The test, which will focus on subscribers in the Louisville,

• Costs Subscribers $500 per year

  The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes

• Noncompete Lawsuit Now in Limbo

  A lawsuit filed by a database service company against its founder appears to be winding down as the firm faces questions about its own survival. Econometrics

• Experian Releases Trio Of Data Products

  Experian has launched three new data products. Auto Market Statistics combines vehicle market conditions with demographic information, creating a source

• St. Jude Children’s Brings its Donor File to Market

  Direct Media Inc. has been named to manage the new-to-market St. Jude Children’s Research Hospital file of 1.2 million 12-month donors. The appointment