Chief Marketer Staff
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Live from DMA: Millard Group Wins Inc. and Fast Co.
Millard Group Inc. has been named to manage two consumer files: Inc. Magazine, a business magazine edited for CEOs of small-to-midsize companies with
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NP Donors Drying Up: Epsilon
Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing
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Hundred Thousand Dollar Fine Levied in Anti-Spamming Case
An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state
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Nonprofits Turn to Alternative Channels After Postal Rate Hike
The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as
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Costs Subscribers $500 per year
The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes
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Noncompete Lawsuit Now in Limbo
A lawsuit filed by a database service company against its founder appears to be winding down as the firm faces questions about its own survival. Econometrics
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HP Tests Personalized DM
HP made $557,000 in new revenue when a personalized direct mail test delivered a 9.4% response rate. And, the program is rolling out across the company
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Live from DMA: DMA Elects New Officers
The DMA has elected new 2003 officers. They are: Chairman, Gordon R. Cooke, CEO of the J. Jill Group Inc.; vice chair, Rebecca Jewett, president, Norm