Chief Marketer Staff

• 1-800-Flowers.com Trims Net Loss

  Gift retailer 1-800-Flowers.com cut its first-quarter net loss to $7.3 million, down from $8.9 million a year ago. Its revenue jumped from $79.2 million

• BREAST CANCER PROMOS CRITICIZED

  Cause marketing tied to breast cancer is under scrutiny this month (Breast Cancer Awareness Month) as a watchdog group urges consumers to “Think before

• DIRECT Listline

  Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

• Experian Consolidates Divisions

  Experian, a credit bureau and information services firm, has formed Experian Consumer Direct. No layoffs will result from this consolidation, said Experian

• A-B SELLS IN-HOUSE AGENCY

  Anheuser-Busch Cos., St. Louis, last week sold its in-house marketing shop to its top execs, who will run the business as an independent shop called The

• Live from DMA: KnowledgeBase Debuts Seven Lists with Attitude

  KnowledgeBase Marketing Inc., in partnership with consumer research and information company Yankelovich, is offering seven new Lists with Attitude mailing

• GTSI Reports Income Increase

  GTSI Corp. reported net income for the third quarter of $3.1 million up 56.3% from $2 million last year. The government-oriented information technology

• Live from DMA: Japan Tops the List in DM Sales Outside the US

  Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany

• FTC WATCHING RITE AID, WALGREENS

  The Federal Trade Commission is investigating Rite Aid Corp.’s and Walgreen Co.’s consumer privacy and marketing practices. It may signal FTC scrutiny

• HP Tests Personalized DM

  HP made $557,000 in new revenue when a personalized direct mail test delivered a 9.4% response rate. And, the program is rolling out across the company