Chief Marketer Staff

• R.R. Donnelley Third Quarter Revenue Down 9%

  R.R. Donnelley & Sons Co. reported third quarter revenue of $1.2 billion, down 9% from the same period in 2001. Net income, excluding unusual items such

• Harte-Hanks Says DM Shows Smallest Decline Since Early 2001

  Harte-Hanks Inc. reported revenue of $226.5 million for the third quarter of 2002, compared to $224.1 million for the same period last year, a 1% increase.

• Agencies

  DMA Board Adopts Advanced Consent Marketing Guidelines

  The Direct Marketing Association Board of Directors adopted new guidelines this week for advanced consent marketing. The guidelines will have a major

• BREAST CANCER PROMOS CRITICIZED

  Cause marketing tied to breast cancer is under scrutiny this month (Breast Cancer Awareness Month) as a watchdog group urges consumers to “Think before

• NICK TRICK-OR-TREATS WITH HERSHEY’S

  New York City-based Nickelodeon this Halloween scares up its first promotion with Hershey Foods, Hershey, PA. Nick or Treat offers kids the chance to

• Experian Consolidates Divisions

  Experian, a credit bureau and information services firm, has formed Experian Consumer Direct. No layoffs will result from this consolidation, said Experian

• Live from DMA: KnowledgeBase Debuts Seven Lists with Attitude

  KnowledgeBase Marketing Inc., in partnership with consumer research and information company Yankelovich, is offering seven new Lists with Attitude mailing

• A-B SELLS IN-HOUSE AGENCY

  Anheuser-Busch Cos., St. Louis, last week sold its in-house marketing shop to its top execs, who will run the business as an independent shop called The

• GTSI Reports Income Increase

  GTSI Corp. reported net income for the third quarter of $3.1 million up 56.3% from $2 million last year. The government-oriented information technology

• DMI Centralizes List Management

  Direct Media Inc. is moving its California list management team to its Greenwich, CT headquarters as part of a reorganization of its business-to-business