Chief Marketer Staff
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DIRECT Listline
Wisdom Publications Mail Order Buyers Within the past 12 months, 25,000 individuals have purchased a wide variety of Buddhist books from all traditions.
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Fingerhut Catalog Re-Launches for the Holidays
The Fingerhut catalog is re-launching with a fall/winter book to be mailed Nov. 9.
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Equity Sale Bumps Up Net Income for NEBS
New England Business Service had a $6.3 million gain from selling part of Advantage Payroll Services Inc. during first quarter 2003. As a result, the
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Bookings, Revenue, Income Up for Expedia
Expedia Inc. booked $1.47 billion in travel services during third-quarter 2002, more than twice what it generated in third-quarter 2001. Revenue from
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PC Mall Sees Rise in Sales, Net Income
PC Mall Inc. generated $230 million in sales during the third quarter of 2002, up from $172 million in third quarter 2001. Its net income rose from $493,000
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Cluster Products Show Biggest Gains in Valassis Third Quarter
Valassis, Livonia, MI, reported a 40% gain in third quarter net income, from $23.4 million to $32.7 million. Its revenue grew from $198.4 million to $214.3
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DRTV Will Generate Largest Volume of New Business: Draft
DraftWorldwide CEO and founder Howard Draft recently talked with DIRECT about the state of the agency business and the role of various DM media in today’s
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Direct Listline
Socially Prominent Families These families can trace their heritage back to the Mayflower. Marketers can reach them through this new list, which consists
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Yankee Candle Sales Up 17% in Third Quarter
The Yankee Candle Company, Inc. reported total sales of $99 million for the third quarter ended September 28, a 17% increase over the same period in 2001.
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Spammers Settle FTC E-mail List Charges
Two operators who used spam, deceptive earnings claims and fictitious testimonials to sell spam lists as business opportunities have agreed to settle Federal Trade Commission charges that their operations violated federal laws.