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Hang It Up

Bad practices have turned outbound telemarketing from an effective DM vehicle into a monstrous mass medium

Econometrics Rebuilds Board, Hires New CEO

Econometrics Inc., the CRM/database services company, has a new chairman and a new CEO. Founder Robert McGuire, who was sued by the firm earlier this

Avenue A Settles Privacy Actions

Avenue A, Inc. has agreed to place 100 million banner ads and pay up to $925,000 in legal fees as part of a settlement of several privacy lawsuits. The

Digital

Being Frank About Search Engine Rank

You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

Digital

Pros and Cons of Overture’s Auto Bidding

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

Digital

How Does Google’s AdWords Select Work?

In the world of pay-for-placement links at search sites, one of the hottest topics is Google

JPMorgan Buys Fingerhut Catalogs

JPMorgan Partners LLC, has bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc., in a nine figure deal finalized Wednesday.

Sallie Mae Taps Agency.com

Sallie Mae, the furnisher of student loans and other financial products, has named Agency.com as its interactive agency of record. The budget was not

MCD TAPS P&G’S NAPIER

McDonald’s Corp., Oak Brook, IL, last week named Procter & Gamble veteran Kay Napier senior vp-marketing. Napier had been vp of P&G’s North America Pharmaceuticals

Pennsylvania AG: Report Do-Not-Call Violations

Pennsylvania Attorney General Mike Fisher urged state residents to report violations of its “Do Not Call” Law which will go into effect Fri. Nov. 1 for