Author

Chief Marketer Staff

  • Agencies

    DRIVING VALUE

    Just as no two snowflakes are exactly alike, neither are the needs of any two segments of the Direct Marketing Association’s diverse membership. The Segment

  • Agencies

    SERVING OUR MEMBERS

    For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has

  • Agencies

    Direct Mail Outpulls E-mail With Journalists

    MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

  • Let’s Make a Deal

    Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

  • Agencies

    One-to-One Upmanship

    You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

  • November 1, 2002

     

  • Agencies

    November 1, 2002

     

  • Avenue A Settles Privacy Actions

    Avenue A, Inc. has agreed to place 100 million banner ads and pay up to $925,000 in legal fees as part of a settlement of several privacy lawsuits. The

  • Work-At-Home Operator Settles with FTC

    National Crafters Corp. and its owner Thomas F. Diaz Jr. have settled Federal Trade Commission charges that they misled consumers with a work-at-home

  • ALC Hires Hasson and Williams

    ALC has hired two veteran list brokers for its brokerage unit. Chris Hasson and Dub Williams, who both worked for MKTG, have joined ALC’s Data Acquisition