Chief Marketer Staff
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Agencies
Direct Mail Outpulls E-mail With Journalists
MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months
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Agencies
Litle Is Back in Payment-Processing Game
Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services. Industry graybeards
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Agencies
One-to-One Upmanship
You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is
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Agencies
Hitting the Right Chord
Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy
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Agencies
If You Could Wish Yourself a Techno Solution
You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when
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Agencies
RETURN on INVESTMENT
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the
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DIRECT Listline
Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level
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Former VP Charges MeritDirect with Unlawful Dismissal
A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.