Chief Marketer Staff

• Agencies

  WEB SPINNING

  The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

• Agencies

  New Magazine Skips the Mails

  A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

• Agencies

  IMD Plays With the Big Boys But Not in Its Ad

  For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing

• Agencies

  New Co-Op Targets Hispanics

  A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,

• Agencies

  DIRECT listline

  NEW LISTS 11/1 Listline cv PCH Pet Product Buyers These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House’s $10

• Agencies

  Techniques From the Trenches

  Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

• Agencies

  Check Your Alignment

  Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

• Ad Ons

  Watch TV next year and you’ll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,

• Agencies

  Online Game Is An Ice Breaker

  It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

• Agencies

  Audio Book Club Debuts New Continuities

  The Audio Book Club began testing two new continuity programs last month Foul Play: Detective Mysteries and Swept Away: Stories to Fall in Love With using