Chief Marketer Staff

• Agencies

  Gilded Age Scams

  Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues

• Letter to the Editor

  While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

• products

  Grin and Bare It It’s getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with

• Agencies

  Online Game Is An Ice Breaker

  It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

• Found Money

  Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates.

• Agencies

  Audio Book Club Debuts New Continuities

  The Audio Book Club began testing two new continuity programs last month Foul Play: Detective Mysteries and Swept Away: Stories to Fall in Love With using

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

• Agencies

  Litle Is Back in Payment-Processing Game

  Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services. Industry graybeards

• From the Horse’s Mouth

  Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

• Agencies

  Free at Last? Not by a Long Shot

  Notice, please, the difference between becoming desensitized to an obnoxious traitand ceasing to be irritated by it. I’m thoroughly desensitized to direct