Chief Marketer Staff

• Agencies

  Satisfaction: The Core of Career Success

  Statistics only tell one side of this story: According to an August 2002 Gallup Poll, 31% of U.S. workers are somewhat or completely dissatisfied with

• Agencies

  List Firm Probed for Fax Broadcast

  Florida launched an inquiry into the marketing practices of The List Source USA Inc. this summer after a business complained of receiving an unsolicited

• Agencies

  Gilded Age Scams

  Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues

• Agencies

  Plus-Size

  Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

• Healthy Results

  Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

• Agencies

  Brown & Williamson Invests in CRM

  Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

• Agencies

  One-to-One Upmanship

  You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

• Agencies

  Hitting the Right Chord

  Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

• Agencies

  Golden Gouge

  Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

• Agencies

  The Case for Space

  Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen