Chief Marketer Staff
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Equifax Buys Consumer Credit Files from CBC
Equifax Inc. has purchased consumer credit files, and related customer accounts, from CBC Companies Inc. for $95 million in cash. The data files include
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Creative Direct Response Hires Creative Director
Creative Direct Response Inc. has hired Jim McLachlan as its creative director. He will work with senior vice president Les Markman. McLachlan has more
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Sandra Roscoe Named Partner at Singer Direct
Sandra Roscoe, senior vice president of Singer Direct Inc., has been named partner. “Sandra was with us from the foundation of the management part of
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Mail Stream: A Report on Incoming Direct Mail
Martha Stewart: The Catalog for Living Martha Stewart Omnimedia’s mail order business has been newly christened Martha Stewart: The Catalog for Living.
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Short Cuts
The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.
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DIRECT Listline
Discount Office Supply Center This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority,
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Do-Not-Call Lists Go into Effect in Two States
Telemarketers lost access to 2 million names on Friday as do-not-call programs went into effect in Pennsylvania and Kansas. The lists include 1.6 million consumers who put their names on Pennsylvania
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Mullen Named Borgata’s EVP of Marketing
Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in
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Agencies
Collectible DATA
Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps