Chief Marketer Staff

• VISA DOLES OUT FRIENDSHIP ADVICE

  Visa USA yesterday launched a Share Your Holidays promotion emphasizing spending time-and money-with friends and family. Through Dec. 31, every time cardholders

• Short Cuts

  Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands

• MCD STAGES ONE-DAY HAPPY MEAL

  McDonald’s Corp., Oak Brook, IL, is readying its first-ever one-day Happy Meal promotion, part of its Nov. 20 World Children’s Day campaign. The global

• Do-Not-Call Lists Go into Effect in Two States

  Telemarketers lost access to 2 million names on Friday as do-not-call programs went into effect in Pennsylvania and Kansas. The lists include 1.6 million consumers who put their names on Pennsylvania

• U.S. Supreme Court to Review Telemarketing Case

  The U.S. Supreme Court agreed yesterday to take a case that will decide whether telemarketers that keep a significant portion of donations solicited on

• Deutsche Post Expands Parcel Delivery in Asia

  Deutsche Post AG plans to expand its overseas parcel delivery services in Asia as the demand for mail services in Germany is expected to decline. The

• NewRoads Acquires APL Direct Logistics

  NewRoads, a fulfillment house, has acquired APL Direct Logistics, the consumer fulfillment division of APL Logistics. The price was not disclosed. NewRoads

• DIRECT Listline

  Eating Well Millard Group Inc. is now managing this file of 75,000 six-month subscribers. Eating Well, The Magazine of Food & Health, relaunched in June

• Creative Direct Response Hires Creative Director

  Creative Direct Response Inc. has hired Jim McLachlan as its creative director. He will work with senior vice president Les Markman. McLachlan has more

• Mail Stream: A Report on Incoming Direct Mail

  Martha Stewart: The Catalog for Living Martha Stewart Omnimedia’s mail order business has been newly christened Martha Stewart: The Catalog for Living.