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Chief Marketer Staff

  • BUD, XBOX CRUISE BARS TOGETHER

    Anheuser-Busch and Microsoft Corp. last week kicked off an on-premise campaign that brings Xbox games to bars and clubs. The 100-market effort stages

  • Mailers Cheer Potter Rate Case Announcement

    Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

  • Brentwood Cleanup to Begin This Month

    On Nov. 16, the U.S. Postal Service will begin decontaminating its Brentwood, MD distribution facility, Postmaster General Jack Potter told the USPS Board

  • Agencies

    Mailers Cheer Potter Rate Case Announcement

    Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

  • Citizens Rush for Minnesota’s Do-Not-Call List

    More than 300,000 people signed up for Minnesota’s do-not-call list by the second day it went into effect. That’s more than 10% of the state’s residential

  • Postage Increases Could Be Delayed Until 2006: Potter

    Future postage rate increases could be delayed until 2006, Postmaster General John E. Potter said today.

  • DIRECT Listline

    Duluth Trading Company This list of 117,000 last-12-month buyers and 22,118 last-90-day buyers has updated counts. The average sale is $72 for storage

  • BriteSmile Names DraftWorldwide

    BriteSmile Professional Teeth Whitening has named DrarftWorldwide as its agency of record. Draft had no competition for the account, according to spokesperson

  • CALIFORNIA SUITS THREATEN REBATES

    Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

  • Short Cuts

    Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands