Chief Marketer Staff

• USPS to Track Commercial Air Carriers of Mail

  In an effort to better track performance, beginning next spring the Postal Service will require airline transportation carriers to scan mail from the

• Brookstone Teams with ShopNBC; Direct Sales Decrease in Third Quarter

  ShopNBC will produce a series of shows based on Brookstone’s holiday theme “What a Gift Should Be.” Direct mail and e-mail to promote the show will be

• Election Called a Mixed Bag for DMers

  Tuesday

• DIRECT Listline

  Wine.com ALC of New York has been named manager of the Wine.com list. The file includes the names of 86,000 one-year buyers at their postal addresses.

• ValueClick Posts Third Quarter Revenue Increase

  ValueClick reported revenues of $17.3 million for the third quarter ended September 30, an increase of $7.0 million, or 68.2%, from revenues of $10.3

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce

• Nebraska DM Dems Defeated in Elections

  Two Nebraskans with ties to the direct marketing industry lost political races on Nov. 5. Stormy Dean, a Democrat vying for the governor

• McIntyre Named President and CEO of Dr. Leonard’s

  Thomas W. McIntyre has been appointed president and CEO of Dr. Leonard’s Healthcare Corp. McIntyre succeeds Bruce E. Taylor, senior managing director

• Citizens Rush for Minnesota’s Do-Not-Call List

  More than 300,000 people signed up for Minnesota’s do-not-call list by the second day it went into effect. That’s more than 10% of the state’s residential