Chief Marketer Staff

• USPS Debuts New Delivery Programs

  The U.S. Postal Service’s has unveiled two programs it said could save as much as $2.8 billion on annual delivery costs. The Flat Sequencing System is

• Letter to the Editor

  RE: Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift (DIRECT Newsline, Nov. 7, 2002) I read Being Direct and thought it was great.

• Lake Group Brings CBS Marketwatch File to Market

  Lake Group Media is introducing the CBS MarketWatch email list and has taken on management of the Mid America Direct Inc. files. The CBS MarketWatch file

• CMGI Unloads Signature SNI

  CMGI Inc., a direct and Internet marketing venture capital company, has divested its minority debt and equity interest in Signatures SNI Inc. for $8 million.

• Amazon Opens E-Store With Hundreds of Brands

  Amazon.com Inc. has begun selling apparel and accessories at a new online store that offers merchandise from more than 400 brands. The brands include

• Short Cuts

  Equifax, the credit bureau and information services firm, will begin offering visitors to its MSN Autos Web site–a large network of automotive research,

• USPS Names Moden Senior VP Government Relations

  The U.S. Postal Service has named Ralph J. Moden, a 28-year USPS veteran, senior vice president for government relations. Moden replaces Deborah Willhite,

• Priceline to Reduce Workforce by 65

  Citing difficult conditions in the airline industry, Priceline.com plans to reposition its non-travel businesses and reduce its workforce by 65 positions.

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce

• USPS to Track Commercial Air Carriers of Mail

  In an effort to better track performance, beginning next spring the Postal Service will require airline transportation carriers to scan mail from the