Chief Marketer Staff

• New Products and Services

  PersonalEffect software: Blends creative with database informaiton to produce full-color print on the Xerox DocuColor 6060 Digital Color Press–XMPie

• Classmates.com Founder Launches New Member Site

  The founder of Classmates.com, Randy Conrads, has started a new Web business, RedWeek.com. Seattle-based RedWeek.com, which uses a member-supported model

• DMA Says No to Latest Use Tax Proposal

  The Direct Marketing Association took a stand against a proposal by state tax commissioners on Tuesday meant to simplify the state use tax rates. “Under

• President of AOL Interactive Services Resigns

  James de Castro, president of AOL Interactive Services is leaving the company after seven months. According to news reports, de Castro had been in line

• Sales Up at Sportsman’s Guide

  The Sportsman’s Guide Inc. reported sales of $36.9 million for the third quarter, compared with $36.5 million one year ago. Net earnings for the quarter,

• J.C. Penney Has Strong Third Quarter

  J.C. Penney Co. had third-quarter net income of $123 million, up from $31 million in third-quarter 2001. The company

• Short Cuts

  24/7 Real Media Inc., New York, has hired five executives. They are Ari Bluman, vice president, Direct Solutions; Jerome Fitzgibbons, vice president,

• DIRECT Listline

  Federal Aviation Administration Ground Support Database This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic

• Viking Debuts in Portugal

  Viking Office Products has started a direct mail business in Portugal. The new endeavor, which is targeted to the small-to-medium-sized business, is the

• Digital

  MyWay Tackles Yahoo With New Campaign

  “Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and