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Chief Marketer Staff

  • Short Cuts

    Suzanne E. Newell has joined the list management division of Carney Direct Marketing as a list manager in their Manchester, NH office. Richard Slater

  • Agencies

    Fingerhut Catalog Same as It Ever Was

    The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

  • Coupons Inc. Acquires JTA Media, Enters List Business

    Coupons Inc., a vendor of consumer-printed coupon services, has entered the list business by acquiring JTA Media. JTA, which offers management and maintenance

  • Federated Reports Flat Sales, Higher Income

    Federated Department Stores Inc. reported flat sales of $3.4 billion for its third quarter. But income from continuing operations jumped to $75 million compared with $26 million during the same period last year.

  • DAIMLERCHRYSLER SETS FILM CONTEST SEQUEL

    DaimlerChrysler, Auburn Hills, MI, is looking for a sequel to this year’s Million Dollar Film Festival contest winner. The automaker has reprised the

  • Companies Said to Approve Simplified Tax Plan

    Despite opposition from the Direct Marketing Association, a coalition of companies has approved a plan to streamline state tax laws and enter into a pact to collect online sales taxes.

  • Sears Stock Plummets After Rating Downgrade

    Shares of Sears, Roebuck and Co. stock fell almost 11% to $20.33 after an analyst cut his investment rating on the firm, according to wire service reports.

  • FLAME OUT FOR BURGER KING?

    The $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms has hit a major bump in the road. BK’s parent, London-based Diageo,

  • FTC and States Launch Anti-Spam Sweep

    The Federal Trade Commission and several other law enforcement agencies have cracked down on spammers in an effort to fight online fraud.

  • A Visit From St. Ridiculous

    ’Twas the night before Christmas, and all of my mail Couldn’t be less convincing to create a sale. And ridiculous e-mails, repulsive to see, Still aren’t as repulsive as spots on TV. The worst of the lot are commercials by Dell, Whose product is good but whose TV spots smell.