Chief Marketer Staff

• DMA Says No to Latest Use Tax Proposal

  The Direct Marketing Association took a stand against a proposal by state tax commissioners on Tuesday meant to simplify the state use tax rates. “Under

• Short Cuts

  24/7 Real Media Inc., New York, has hired five executives. They are Ari Bluman, vice president, Direct Solutions; Jerome Fitzgibbons, vice president,

• Viking Debuts in Portugal

  Viking Office Products has started a direct mail business in Portugal. The new endeavor, which is targeted to the small-to-medium-sized business, is the

• President of AOL Interactive Services Resigns

  James de Castro, president of AOL Interactive Services is leaving the company after seven months. According to news reports, de Castro had been in line

• Digital

  MyWay Tackles Yahoo With New Campaign

  “Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

• Supreme Court Hears Arguments on Victoria’s Secret Trademark Case

  The U.S. Supreme Court heard arguments on Tuesday about whether an Elizabethtown, KY, adult novelty store hurt the image of Victoria’s Secret. The case

• Judge Kills New York Wine Ban

  A federal judge has thrown out New York state

• DIRECT Listline

  Federal Aviation Administration Ground Support Database This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic

• New Products and Services

  PersonalEffect software: Blends creative with database informaiton to produce full-color print on the Xerox DocuColor 6060 Digital Color Press–XMPie

• Classmates.com Founder Launches New Member Site

  The founder of Classmates.com, Randy Conrads, has started a new Web business, RedWeek.com. Seattle-based RedWeek.com, which uses a member-supported model