Chief Marketer Staff
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Concept Direct’s Loss Widens in Third Quarter
Concept Direct
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Agencies
Second Class No More
At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. I’m
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Agencies
There’s a Pulse
The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than
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Agencies
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.
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CheetahMail Opens U.K. Subsidiary
E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.
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Agencies
Meeting of the Minds
No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t
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Restoration Hardware to Air Holiday TV Special
Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the
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Agencies
How to Solve the CRM Puzzle
Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson
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Agencies
DIRECT listline
NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month