Chief Marketer Staff

• Cross Media Has Net Loss As It Faces Credit Deadline

  Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company

• Agencies

  DMA to Back Anti-Spam Law

  In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

• Agencies

  CORRECTION

  A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent

• Agencies

  letters to the editor

  NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

• Concept Direct’s Loss Widens in Third Quarter

  Concept Direct

• Agencies

  Meeting of the Minds

  No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

• Restoration Hardware to Air Holiday TV Special

  Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the

• Agencies

  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

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  Second Class No More

  At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. I’m

• Agencies

  There’s a Pulse

  The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than