Chief Marketer Staff

• Agencies

  Direct Hit: Water for Life

  If you are among the many people invited to a broker breakfast with Mo Moss this month, we urge you to skip it. It’s not that convicted felons have nothing

• Agencies

  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

• Agencies

  How to Solve the CRM Puzzle

  Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

• Agencies

  Creative Approach

  The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

• DIRECT Listline

  Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from

• Agencies

  DMA to Back Anti-Spam Law

  In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

• Agencies

  CORRECTION

  A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent

• Concept Direct’s Loss Widens in Third Quarter

  Concept Direct

• Agencies

  Meeting of the Minds

  No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

• Restoration Hardware to Air Holiday TV Special

  Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the