Chief Marketer Staff

• Fake Headline

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• DIRECT Listline

  PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

• Live From Adtech: Marketers Say Quality of Search Traffic Most Important

  The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

• Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

• Letter to the Editor

  After I read your article, I recalled a recent mail piece I received

• Digital

  The Bottom Line on SEM

  Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

• Digital

  Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

• Digital

  Live From Adtech: FindWhat Names Ballister VP of Sales

  Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

• Gateway Kicks Off New CNET E-Catalog Program

  Gateway pilot tested a new e-mail catalog distribution program offered by CNET Networks Inc. last month. Sony has also signed on to the CNET program,

• Loose Cannon: The Avon Ding-Dongs Nearly Missed A Sale

  Opportunity may knock, but missed opportunity rings the doorbell and says, “Avon calling.” When an old friend became a new Avon representative, she turned