Chief Marketer Staff
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DMA Hall of Fame Member Robert D. Kestnbaum Dies at 70
Robert D. “Bob” Kestnbaum, founder of Kestnbaum & Co., died Friday morning in Chicago. He was 70. Kestnbaum, along with his wife Kate, founded Kestnbaum
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Agencies
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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Agencies
DMA to Back Anti-Spam Law
In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.
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Agencies
DMA Adopts Advance Consent Guidelines
The Direct Marketing Association, reacting to episodes in which consumers are charged for products and services they never agreed to buy, has adopted
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Agencies
CORRECTION
A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent
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Agencies
Meeting of the Minds
No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t
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Restoration Hardware to Air Holiday TV Special
Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the
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Concept Direct’s Loss Widens in Third Quarter
Concept Direct
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Agencies
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.