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Chief Marketer Staff

  • CheetahMail Opens U.K. Subsidiary

    E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.

  • Agencies

    The Big Lie

    There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

  • Cross Media Has Net Loss As It Faces Credit Deadline

    Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company

  • Agencies

    letters to the editor

    NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

  • Agencies

    Meeting of the Minds

    No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

  • Restoration Hardware to Air Holiday TV Special

    Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the

  • Agencies

    Pushing the Envelope: Sorry No Trust Funds Here

    As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

  • Agencies

    DIRECT listline

    NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month

  • Agencies

    Webinar E-mailing Pulls 6% Clickthrough

    A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

  • DIRECT Listline

    Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from