Chief Marketer Staff

• Industry Reacts to News of Kestnbaum’s Death

  As news of Robert Kestnbaum

• DMA Hall of Fame Member Robert D. Kestnbaum Dies at 70

  Robert D. “Bob” Kestnbaum, founder of Kestnbaum & Co., died Friday morning in Chicago. He was 70. Kestnbaum, along with his wife Kate, founded Kestnbaum

• Loose Cannon: The Avon Ding-Dongs Nearly Missed A Sale

  Opportunity may knock, but missed opportunity rings the doorbell and says, “Avon calling.” When an old friend became a new Avon representative, she turned

• CheetahMail Opens U.K. Subsidiary

  E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.

• Bankruptcy Bill Stalls in Senate After House Deletes Protestor Clause

  A bill that would have made it harder for consumers to declare bankruptcy passed out of the House after a key clause was deleted, but was declared dead

• Agencies

  The Offer Giveth, the Asterisk Taketh Away

  The battle may be hopeless, but like General Custer and other foolhardy pseudoheroes, we’ll fight for history if nothing else. That accursed asterisk

• Agencies

  The Big Lie

  There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

• Agencies

  DMA Adopts Advance Consent Guidelines

  The Direct Marketing Association, reacting to episodes in which consumers are charged for products and services they never agreed to buy, has adopted

• Agencies

  letters to the editor

  NO COMPLAINTS, PLEASE After reading the recent article on the Alan Drey closure (List Report, DIRECT, Nov. 1), we find it interesting to note that Mr.

• Agencies

  Pushing the Envelope: Sorry No Trust Funds Here

  As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny