Chief Marketer Staff
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DIRECT Listline
Market Timers Investment Software Buyers There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline. Cost:
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Consumers Have Doubts About Insuring Direct
Insurance agents can feel secure. A new survey about consumer attitudes towards insurance by Baltimore-based Vertis found that 61% of those surveyed would
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Letter to the Editor
After I read your article, I recalled a recent mail piece I received
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Blue Stuff Agrees to $3 Million FTC Settlement
Blue Stuff, Inc., McClung Advertising, Inc. and their president, Jack McClung have agreed to pay $3 million to settle Federal Trade Commission charges regarding unsubstantiated claims about products sold via infomercials and online.
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Live From Adtech: Marketers Say Quality of Search Traffic Most Important
The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The
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Digital
Online Searchers Expect Quick Results
Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon
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Digital
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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DIRECT Listline
PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related
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Gateway Kicks Off New CNET E-Catalog Program
Gateway pilot tested a new e-mail catalog distribution program offered by CNET Networks Inc. last month. Sony has also signed on to the CNET program,