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  • DIRECT Listline

    Market Timers Investment Software Buyers There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline. Cost:

  • Fake Headline

    This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is

  • Consumers Have Doubts About Insuring Direct

    Insurance agents can feel secure. A new survey about consumer attitudes towards insurance by Baltimore-based Vertis found that 61% of those surveyed would

  • Letter to the Editor

    After I read your article, I recalled a recent mail piece I received

  • Blue Stuff Agrees to $3 Million FTC Settlement

    Blue Stuff, Inc., McClung Advertising, Inc. and their president, Jack McClung have agreed to pay $3 million to settle Federal Trade Commission charges regarding unsubstantiated claims about products sold via infomercials and online.

  • Live From Adtech: Marketers Say Quality of Search Traffic Most Important

    The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

  • Online Searchers Expect Quick Results

    Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

  • Live From Adtech: FindWhat Names Ballister VP of Sales

    Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

  • DIRECT Listline

    PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

  • Gateway Kicks Off New CNET E-Catalog Program

    Gateway pilot tested a new e-mail catalog distribution program offered by CNET Networks Inc. last month. Sony has also signed on to the CNET program,