Chief Marketer Staff
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Spending the Holidays with Credit
MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s
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Agencies
News briefs from Directmag.com
Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is
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Agencies
DIRECT listline
NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing
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Nine Little Words
It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime
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Agencies
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According
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Agencies
Good News for Postal Reformers
One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine
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Agencies
Prosperous Journey
Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog
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Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
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Agencies
The Del Polito Letter: Close Encounters of the Postal Kind
Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal