Chief Marketer Staff

• Mixer Messages

  Pernod Ricard will extend an online puzzle promotion for Chivas Regal scotch whiskey throughout Latin America after its successful run in Venezuela. The

• Ranks and File

  Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

• Crossing the Line

  I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace

• Spending the Holidays with Credit

  MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

• Agencies

  Knicks Score With DR Campaign

  A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

• Agencies

  Slowly but Surely

  Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

• Agencies

  Mrs. Beasley’s Goes Corporate

  Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

• Nine Little Words

  It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

• Agencies

  Prosperous Journey

  Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

• Agencies

  The Del Polito Letter: Close Encounters of the Postal Kind

  Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal