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Knicks Score With DR Campaign

A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

Ranks and File

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

Agencies

Noonan’s Game Plan

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Crossing the Line

I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace

Agencies

Frederick’s Increases DM Budget 20%

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

Agencies

Direct From the Consumer: Patience Is a Profit Center

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Agencies

Mrs. Beasley’s Goes Corporate

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

Agencies

Curmudgeon at Large: A Visit From St. Ridiculous

‘Twas the night before Christmas, and all of my mailCouldn’t be less convincing to create a sale.And ridiculous e-mails, repulsive to see,Still aren’t

Agencies

Pushing the Envelope: Flights of Fancy

Another October, another DMA annual conference. Ah, the glamour and excitement of it all. How was your experience at annual this year? Here’s a few of

Agencies

Pet Supplier Grows Where Dot-coms Failed

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment