Chief Marketer Staff

• Client Side

  Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker

• Spending the Holidays with Credit

  MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

• Agencies

  Knicks Score With DR Campaign

  A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

• Traveling Companions

  When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

• Nine Little Words

  It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

• Conversation Pieces

  This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

• E-Relevant

  If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign

• Crossing the Line

  I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace

• Speak Your Piece

  Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year what worked,

• The Glass is Half-Full

  A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven