Chief Marketer Staff

• The Glass is Half-Full

  A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven

• Agencies

  DIRECT listline

  NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing

• Agencies

  Slowly but Surely

  Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

• Traveling Companions

  When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

• Agencies

  Who is Laurie Cairns?

  Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

• Working on Sunday

  Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand’s

• Pick-Up PROMOTIONS

  This month, local ski bums and hot dogs around the country get a chance to square off against world-class competition such as Olympian Tommy Moe, courtesy

• Agencies

  Prosperous Journey

  Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

• Agencies

  The Del Polito Letter: Close Encounters of the Postal Kind

  Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal

• Agencies

  Good News for Postal Reformers

  One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine