Speak Your Piece
‘Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year — what worked, what failed, who did well, who didn’t.
Over the next few months, our editors will be gathering information for the 2003 PROMO Magazine Annual Report. This year we’d like to hear directly from you on the highlights (and lowlights) of 2002.
Which strategies struck gold? Which disappointed? How are hot trends like event marketing and Internet promos affecting classic tactics like premiums, coupons, and sweepstakes?
Did budgets ever really come back? Will they next year?
What’s the most important trend you saw this year? What do you hope to remember as you approach business in 2003? (What would you like to forget?) Which brands, tactics, or people are you sick of?
Please send us your thoughts at [email protected], or:
PROMO Magazine
Attn: Editorial Feedback
P.O. Box 4225
Stamford, CT 06907
IN THE MEANTIME, enjoy our cover story on grassroots sports marketing. Features editor Matt Kinsman looks at the growing number of big brands augmenting high-profile sports sponsorships with grassroots campaigns. What better way to own an event than create it from scratch?
Meanwhile, senior writer Carrie MacMillan pulls back the curtain on in-theater marketing, just the ticket for reaching a captive audience.
Eavesdrop on our Dialog Award winners, top work in technology-based marketing. The field was dominated by Internet campaigns as brands evolve beyond the banner ad to engage consumers.
Beverage promotions juice up this month’s Marketers, while Channels shows how specialty stores will dominate retail growth over the next few years.
Happy Holidays, and a prosperous New Year.
